what's so great about this, kids love tablets, love playing with tablets, love the games, they love the educational games. but mom and dad want them to be safe. they want them to do, you know, everything on it, but you know. >> you okay? >> okay. what it does, it gives us an opportunity for us to be able to offer a piece of electronic equipment that is simple for children to operate. >> hughes keeps on selling the product, even though his colleague has collapsed. fortunately, it was just a fainting spell and she was all right, but how do you keep pitching when the woman standing next to you fell down. she offered a more generous interpretation on the "today" show. >> he is one of my good friends. people are envisioning him stepping over my limp body to sell the product. but in fact, i was being taken care of by two medics, three producers. i said keep going, i'm fine. >>